The Digital Marketing Masterclass 6-Part Series
Saturday, May 12, 2018 - Saturday, July 14, 2018
11:00 a.m. - 4:00 p.m.
Today’s business landscape is moving at lightning speed. No industry is exempt from the changes the digital revolution has made in how we connect with each other and with our customers. Staying up to date on the latest marketing skills is vital and can dramatically influence the trajectory of your business.
Are you ready to take your business to the next level? This 6-part Digital Marketing Masterclass series will cover everything you need to successfully create and execute a digital marketing strategy for your organization.
Each class is $125; or you can sign up for the final 4 classes for $495! Use this register button to register for all 4 remaining classes at once.
DIGITAL MARKETING MASTERCLASS #1 – May 12th:
Building a Website that Converts & Building Digital Teams
In Lesson 1 you will learn about the importance of your website, building a responsive website that converts and how to build a stellar digital marketing team.
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DIGITAL MARKETING MASTERCLASS #2 – May 19th:
Social Media Marketing & Social Advertising
Social media is continuing to grow at warp speed. It’s also quite challenging for most business owners to master because of the fragmentation of channels, frequent changes on existing platforms, and constant introduction of new platforms that demand our attention.
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DIGITAL MARKETING MASTERCLASS #3 – June 2nd:
Search Engine Advertising
Search advertising can help you significantly grow your customer base. However, many business owners dive in and waste significant dollars and time without gaining a single new customer. In Lesson 3 we’ll teach you how search advertising works, when it makes sense, and how to make a profit instead of losing money.
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DIGITAL MARKETING MASTERCLASS #4 – June 9th:
Search Engine Optimization
Higher search engine rankings can be the single most important factor in more potential customers discovering you. In Lesson 4, you’ll learn about keywords, content creation, and link building, how search engines work, which elements help you achieve organic search visibility and how to rank in mobile searches.
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DIGITAL MARKETING MASTERCLASS #5 – June 16th:
Email Marketing & Marketing Automation
With our inboxes so full, is email marketing worth it anymore? Yes, it is! In fact, it is one of the most profitable ways to reach your customers and prospects. In Lesson 5, we’ll provide you with best practices to get great results out of email marketing and help you understand the power of marketing automation.
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DIGITAL MARKETING MASTERCLASS #6 – July 14th:
Google & Other Digital Analytics
How do you figure out which of your online marketing efforts is yielding the best results? Google Analytics. Learn not only your visitor’s behavior, but how much they spend and where actual buyers are coming from. In Lesson 6, we’ll show you how to use Google Analytics to generate more conversions and maximize your results.
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Use the register links above to sign up for individual classes, or click here to sign up for the last 4 classes in a bundle for $495.
- WHEN:
- Saturdays
5/12 - 7/14
11:00 a.m. - 4:00 p.m. - WHERE:
- Microsoft Flagship NY Store
677 5th Avenue
New York, NY 10022
between 53rd & 54th Streets
Except Saturday, May 19 will be at:
Science, Industry, and Business Library (SIBL)
188 Madison Avenue
New York, NY 10016
between 34th & 35th Streets - WHO should attend:
- Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business. You can take any individual workshop, or all 6 parts in the Digital Marketing Masterclass Series.