Upcoming Events

NEW YORK

Digital Marketing & Customer Acquisition #3: Search Engine Optimization

Tuesday, May 23, 2017
6:00 p.m. - 7:30 p.m.

If you have a great website yet your prospects still have trouble finding you, then you might need to improve your “findability.” In this class, you’ll learn about keywords and content creation for “findability,” as well as how search engines work behind the scenes, which elements help you achieve organic search visibility, and how to rank in mobile searches.

Hosted by The New York Public Library
details/sign up

NEW YORK

Digital Marketing & Customer Acquisition #4: Search Engine Advertising

Thursday, June 15, 2017
5:30 p.m. - 7:00 p.m.

Have you been thinking about search advertising yet not sure how to allocate your budget to optimize results? Let Maisha Walker, digital marketing expert and columnist for Inc.com, share her knowledge and expertise to help you focus on those platforms that will bring your business the desired results within your existing budget.

Hosted by The New York Public Library
details/sign up

NEW YORK

Digital Marketing & Customer Acquisition #5: Online Branding, Fan Building & Social Media Content

Thursday, September 21, 2017
6:00 p.m. - 7:30 p.m.

Is your company already investing in Social Media but you’re not sure why or what measurable benefits you should be seeing from your investment or how it should support the rest of your marketing and sales?
Do you feel you’re missing out on potential business because your socialmedia isn’t visible enough to reach your potential customers or because the content you share isn’t getting the response you anticipated?

Hosted by The New York Public Library
details/sign up

New York

Digital Marketing & Customer Acquisition #6: Google & Other Analytics

Thursday, October 19, 2017
6:00 p.m. - 7:30 p.m.

What is the best source of information to find out whether your online marketing efforts are yielding results? Google Analytics. Come learn from Maisha Walker, digital marketing expert and columnist for Inc.com, to see how to use the data from Google Analytics to determine whether your online campaign is working, and how to tweak your efforts to improve your results.

Hosted by The New York Public Library
details/sign up

Contact us if you would like to schedule a session like this for your organization.