Upcoming Events

Online

Live Online Digital Marketing Masterclasses: eCommerce

Wednesday, March 20, 2024 - Wednesday, April 3, 2024
11:00 a.m. - 12:30 p.m.

Starting an eCommerce business has never been cheaper or easier. Each year more and more consumers are choosing to shop from the comfort of their homes or smartphones. No matter your industry or product, chances are your ideal customer is waiting for you online.   But eCommerce is also complicated – I believe it’s one

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New York

Planning a Powerhouse Book Launch

Wednesday, April 24, 2024
1:45pm - 2:45pm

The era of the book tour as a sales driver is long gone. The marketplace is overcrowded with competition, hundreds of thousands of media channels, and no author has exactly the same resources to draw on. What does a book launch look like in 2024? Hear from marketers and PR firms who will be discussing

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New York

The “P” Word: Let’s Talk Platform

Thursday, April 25, 2024
9:00 a.m. - 10:00 a.m.

Women of color, and women generally, are massively underrepresented as published authors. Of business book authors, for example, only 7% are women. 7%! We are about changing that number for every genre and category of book. Our mission is to pass on the knowledge, ideas, and connections that women need to promote books, build platforms,

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Online

Live Online Digital Marketing Masterclasses: Email Marketing

Wednesday, May 1, 2024 - Wednesday, May 15, 2024
11:00 a.m. - 12:15 p.m.

With so many ways to reach customers in 2024 is investing in email marketing worth it anymore? Yes, it is! In fact, it’s one of the best and most profitable ways to reach your customers and prospects, if done the right way. In this class our President, Maisha Walker, who has been conducting email marketing

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Online

Ask the Expert: Google Analytics 4

Wednesday, May 8, 2024
1:30 p.m. - 3:30 p.m.

From social media likes to shop sales, from email opens to advertising clicks, data is everywhere. But how do you use it? In this Ask the Expert session, we’ll help you unlock the power of Google Analytics 4 to optimize your small business marketing! You’ll learn how to navigate the complex array of reports and

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Online

Learn Search Engine Optimization

Wednesday, May 15, 2024
2:00 p.m. - 3:30 p.m.

If you have a great website but you’re only getting a few visitors to your site, you might need to improve your “findability”. Improving your search engine optimization can make your website rank higher in Google search results and can be the single most important factor in increasing the number of potential customers who discover

SCORE & Harlem CDC
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Online

Facebook, Instagram, and Paid Advertising

Wednesday, May 22, 2024
11:00 a.m. - 12:30 p.m.

Wondering if ads are right for your business? Maybe you’re not sure if you’re either spending too little, or wasting your money?While social media posting and SEO can take a while to see results, advertising is a powerful way to find new customers quickly and can be very affordable. However, many business owners dive into

SCORE & Harlem CDC
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Online

Ecommerce: How To Build Your Online Store

Wednesday, June 5, 2024
11:00 a.m. - 12:30 p.m.

Starting an eCommerce business has never been cheaper or easier. Each year more and more consumers are choosing to shop from the comfort of their homes or smartphones. No matter your industry or product, chances are your ideal customer is waiting for you online. But eCommerce is also complicated – I believe it’s one of

SCORE & Harlem CDC
details/sign up

Online

Live Online Digital Marketing Masterclasses: Search Engine Optimization

Wednesday, June 12, 2024 - Wednesday, June 26, 2024
11:00 a.m. - 12:15 p.m.

If you have a great website but your prospect visits are low, you might need to improve your “findability.” Improving your search engine optimization can make your website rank higher in search results and can be the single most important factor in increasing the number of potential customers who discover you. In this 3-part class,

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Online

Intro to Email Marketing

Wednesday, June 26, 2024
2:00 p.m. - 3:30 p.m.

Who said email marketing was dead? In fact, it is still one of the best ways to reach your customers and prospects, if done the right way. Maisha Walker, expert in digital marketing, columnist for Inc. Magazine, and President of Message Medium, discusses how to get great results out of email marketing. From creating and growing a

SCORE & Harlem CDC
details/sign up

Online

Ask the Expert: Digital Marketing 101

Thursday, June 27, 2024
12:00 p.m. - 2:00 p.m.

Are you clueless about SEO? Does content marketing seem overwhelming? With 4.5 billion internet users out there, it’s clear that reaching people online makes sense because that’s where people are. But how to do it is what keeps many small business owners scratching their heads. In this session, you will learn digital marketing basics including

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Online

Live Online Digital Marketing Masterclasses: Facebook & Instagram Advertising

Wednesday, July 24, 2024 - Wednesday, August 7, 2024
11:00 a.m. - 12:15 p.m.

It’s 2024 and social media is continuing to grow at warp speed. With billions of active social media accounts, social media is no longer optional. Business owners are leveraging its popularity as a premier branding and marketing tool, and taking advantage of paid ads to break through the noise with content that can convert social users

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Online

Live Online Digital Masterclasses: Google, YouTube, & Bing Advertising

Wednesday, September 4, 2024 - Wednesday, September 18, 2024
11:00 a.m. - 12:15 p.m.

Is your business looking to acquire new customers? Google Ads are an awesome tool that can help you find new customers quickly! You get to reach people at the very moment they’re searching for what you sell. However, many business owners dive into Google Ads without understanding how to build campaigns or allocate budgets to

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Contact us if you would like to schedule a session like this for your organization.