Floursish & Thrive Tech Tuesday – Setting up UTM Tracking
Tuesday, December 15, 2020
2:00 p.m. - 3:00 p.m.
One of the most underutilized gems in Google Analytics is UTM tracking. Adding this code to your links allows you to track any link you use for your site. You can track links in your emails, in social media posts, even links on printed materials by using a URL shortener.
Once the link shows up in GA you can see how many people visited it, what pages they went to, whether or not they made a purchase and even how much they spent! You can also compare marketing activities to understand which ones are driving the most revenue and profit for your business.
- WHEN:
- Tuesday, December 15, 2020
2:00 p.m. - 3:00 p.m. - WHERE:
- Live Online via Zoom Meeting
- WHO should attend:
- For members of Flourish & Thrive only. Please visit Flourish & Thrive if you'd like to apply to participate.