Secrets of Great Marketing Revealed
Thursday, October 27, 2016
6:30 p.m. - 9:00 p.m.
If you are daunted by the idea of marketing your business, then spend an evening with four marketing gurus, each with a very different marketing specialty. The will help you understand:
- How to determine if your business really needs marketing
- How to know what kind of marketing your business really needs
- How to find the right experts to help you and how to successfully work with them.
Panel:
- Maisha Walker, Message Medium
- Geri Mazur, Geri Mazur Marketing
- Sherry Goldman, Goldman Communications Group
- Lara Kisielewska, Optimum Design & Consulting
The panel will cover:
- What marketing Is. And no, it’s not sales.
- Understanding the marketing mix. What it is and what it can do for your business.
- Putting it all together: An example of how this works in real life.
- Plus what you need to know before you engage an expert
Evening Schedule - Networking 6:30 p.m. – 7:00 p.m., the program runs 7:00 p.m. – 8:15 p.m., Networking 8:15 p.m. – 9:00 p.m.
There will be a Q&A where you can ask specific questions about your own marketing efforts.
Meet Our Four Marketing Gurus:
- Maisha Walker is Founder and President of Message Medium, a digital marketing agency that helps successful brands harness the power of digital to achieve aggressive growth. After working in direct marketing and then finance, Maisha became one of the early experts in the digital marketing industry in the mid-90’s and after 20 years she is still innovating. She has worked on digital marketing campaigns for clients including Mars Chocolate, Columbia University, Unilever, Carver Bank, WJ Detusch the owner of Yellow Tail wines, NBA player Kyle Lowry, Save the Children, Karlsson’s Vodka and more.
- Geri Mazur has more than 30 years experience moving people, products and brands forward. She has successfully positioned brands and companies of all sizes for growth in highly competitive markets. Prior to starting her own company, Geri held a number of senior strategic management positions in marketing, communications and advertising. Most recently, Geri was the senior strategic officer at Saatchi & Saatchi Wellness overseeing communications strategy for all agency brands
- Lara J. Kisielewska founded a graphic design business, Optimum Design & Consulting, in 1992 and a technology marketing business, Xand Marketing, in 2005. She has been an active member of the Graphic Artists Guild since 1992, has held a seat on its Board of Directors since 1998, and is currently National President. Lara has also been a member of NAWBO NYC since 1992, serving on the Board of Directors as Vice Chair of Member Communications from 1996 to 1999, and was Chapter President from 2004 to 2005. Lara holds a BS in Graphic Communications Management and Technology from New York University.
- Sherry Goldman is founder and president of Goldman Communications Group, an award-winning public relations/marketing communications agency. Celebrating its 20th anniversary this year, Goldman Communications Group provides strategic counsel and campaigns to help companies, brands, non-profit organizations and their executives create, communicate, promote, and control their message and reputations in today’s fragmented and 24/7 world. Sherry has twice been awarded the prestigious Silver Anvil Award (the PR industry’s Oscar) from the Public Relations Society of America, and her work is featured in the textbook Public Relations Cases (Ninth Edition). Prior to Goldman Communications Group, Sherry held senior management positions in some of the largest international public relations agencies and also held editorial positions in print and broadcast media. Sherry is also an adjunct professor in public relations at LIU/Post and serves on Hofstra University’s (her alma mater) Herbert School of Communications Advisory Committee.
- HOW to sign up:
- Register on the NAWBO NYC Web site for this event
- WHEN:
- Thursday, October 27, 2016
6:30 p.m. - 9:00 p.m. - WHERE:
- The Yard: Herald Square
106 West 32nd Street
New York, NY 10001