eCommerce & Fashion Merchandising: Wholesale/Retail
Thursday, November 4, 2021
2:00 p.m. - 4:00 p.m.
Interested in the fashion field? Want to explore the business side of the fashion industry? This webinar will provide you with current fashion business trends and strategies you need to compete in today’s industry climate.
Topics include omni-channel distribution, inventory management, pricing, the role of social media and branding.
Our experts will explain the nuts and bolts of retail/wholesale and answer questions. You will leave this webinar with a better understanding of how to run a successful retail or wholesale business. Topics covered will include marketing strategy, sourcing/supply, distribution and e-commerce.
At the end of this workshop, you will have the information and resources to:
- Define your marketing strategy, including the unique proposition that drives your business and finds your ideal customer
- Manage sourcing, store, inventory, marketing strategy, supply chain and omni-channel distribution to your best advantage
- Describe threats to your business and what you are doing about them
- Implement your online store by integrating it with your business strategy and selecting the appropriate platform
Presenters:
J. Vincenzo Gatto
Fashion Industry experience: 40 + years. Owner, incubator1, marketing and brand building company targeting small to medium size fashion and fashion related businesses. Professor, Fashion Institute of Technology. Specializes in marketing, retailing, fashion buying and merchandising, manufacturing and creative presentations all geared to fashion and related fields. Stonehouse Clothing Co. Owner/operator 2 retail men’s apparel stores, 5 years.
Maisha Walker
The Internet Strategist, Inc. Magazine / President, Message Medium
Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of digital to create a dynamic, visible and profitable presence online. She has been creating websites and digital marketing campaigns for more than 25 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.
- HOW to sign up:
- Register on the New York City SCORE Web site for this event
- WHEN:
- Thursday, November 4, 2021
2:00 p.m. - 4:00 p.m. - WHO should attend:
- Those interested in the business side of the fashion business as well as the role of online/e-commerce in today’s business climate.