Live Online Digital Marketing Masterclasses: Google Analytics

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Wednesday, February 7, 2024 - Wednesday, February 21, 2024

What is the best source of information to find out whether your online marketing efforts are yielding results? Google Analytics. This free tool gives you real insights into who your website’s visitors are, their behavior, what content is engaging them and what content is converting them into customers.

In this class, you’ll learn how to use the data from Google Analytics to determine whether your digital campaigns are generating conversions and how best to maximize your results.

This 3-part class will enable you to:

  • Track the marketing source of every sale or lead
  • Know where to spend your marketing budget
  • Understand how Google Analytics can help you identify both revenue opportunities and waste
  • Integrate Google Analytics into your Web site
  • Set up “conversion tracking” – see every lead and sale *and* revenue generated
  • Tag your emails, influencer content, post cards and all marketing campaigns so you can see their results in Google Analytics
  • Detailed walkthrough of the most important Google Analytics reports
  • Details on which reports you can ignore (a lot of them!)
  • Know which data to use for decision making

You also receive 30-minutes of 1:1 consulting time with Maisha (normally $350/hour).

$347 for the 3-part Live Online Google Analytics Masterclass:

Part #1 – Wednesday, February 7, 11am – 12:15pm ET
Part #2 – Wednesday, February 14, 11am – 12:15pm ET
Part #3 – Wednesday, February 21, 11am – 12:15pm ET

 

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  • WHEN:
  • Wednesdays, February 7 - February 21, 11am - 12:15pm ET
  • WHERE:
  • Live Online via Zoom Meeting
  • WHO should attend:
  • Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business.