E-Commerce: How to build your online store
Wednesday, February 22, 2023
11:00 a.m. - 12:30 p.m.
Starting an eCommerce business has never been cheaper or easier. Each year more and more consumers are choosing to shop from the comfort of their homes or smartphones. No matter your industry or product, chances are your ideal customer is waiting for you online.
But eCommerce is also complicated – I believe it’s one of the most complex things an entrepreneur can do online. I’ve seen many people lose money or give up in frustration, which is why I’m teaching this class. Whether you’re looking to start your online store from scratch or invest in online real estate for your existing business, this class is for you.
You’ll learn which shopping platform is best for your business, the key strategies for setting up an online store, making your store secure, how to process payments and handle shipping and sales tax, and which store features and marketing features you should take advantage of in order to get new and repeat customers.
eCommerce is a competitive landscape but you can equip yourself with the right tools and knowledge to make your store a success!
In this class we will cover the following:
- How much it costs to build and maintain an online store
- What content, services, tools you need before you build so you can be prepared
- How to build your online store
- Which software is best for you: a custom store using WordPress or Magento or a monthly service like Shopify, Yahoo Store or BigCommerce?
- The marketing and technical features you want in your online store
- Protecting your customers from credit card fraud
- What you need to process payments through your store
- How to process and accept credit cards through your store
- How shipping options work
- The best ways to profitably market your online store (email marketing, funnels, Facebook & Instagram ads, etc.)
The Harlem CDC posts a registration link approximately 2-3 weeks before the date of the event. Check their site to register.
- HOW to sign up:
- Register by checking the Harlem CDC site for this event
- WHEN:
- Wednesday, February 22, 2023
11:00 a.m. - 12:30 p.m. - WHO should attend:
- Entrepreneurs who are interested in an overview of e-commerce in today’s business climate.