Columbia-Harlem SBDC: Email Marketing
Tuesday, October 4, 2022 - Tuesday, October 18, 2022
11:00 a.m. - 12:00 p.m.
With so many ways to reach customers, many business owners wonder whether email marketing is worth it anymore. Yes, it is! In fact, it’s one of the most profitable ways to reach your customers and prospects, if done the right way.
Join digital marketing veteran Maisha Walker to learn the best practices to get great results out of email marketing and help you understand the power of marketing automation to save you time, money, and effort. From creating and growing a list, to segmenting and “cleaning” your list to get your emails opened, to creating subject lines, content, calls-to-action, and helping you put email marketing to work to attract and retain customers.
This workshop will cover the following:
- tactics for both rapidly and slowly getting more subscribers to your email list
- the critical emails you should be using for your business that may allow you to skip newsletters altogether
- how often to send emails and what content gets the best results
- how to choose between Mailchimp, Constant Contact, Klaviyo and other email marketing software. Know which one is best for your business.
- key software features and how to use them to send your emails
- comprehensive breakdown of the structure of an email marketing campaign
- understand how your audience digests your emails so you can optimize your messages to meet audience expectations
- what marketing automation is and how you can leverage it to save time, collect informative data, nurture your list and convert readers into customers
- WHEN:
- Tuesday, October 4, 2022 - Tuesday, October 18, 2022
11:00 a.m. - 12:00 p.m. - WHERE:
- Online
- WHO should attend:
- For clients of the Columbia-Harlem SBDC only. Please visit Columbia-Harlem SBDC if you'd like to apply.