Ask the Expert: What Analytics Can Tell You
Monday, September 18, 2023
12:30 p.m. - 2:30 p.m.
From social media likes to Shopify sales, to email opens, to advertising clicks, data is everywhere. But how do you use it? In this Ask the Expert session we’ll help you unlock the power of Google Analytics to optimize your small business marketing! You’ll learn how to navigate the complex array of reports and uncover actionable insights that will help you make informed business decisions. We’ll explore the fundamentals of tracking website traffic and user behavior, and gain practical tips for setting up and analyzing key performance indicators (KPIs) that will drive your business forward. From identifying the behaviors of your most valuable visitors to understanding which marketing channels media likes are driving the best results, we’ll show you how to use Google Analytics to make data-driven decisions that will elevate your business to the next level.
Maisha Walker is the Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic, visible, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 27 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.
- HOW to sign up:
- Register on the Verizon Small Business Digital Ready Web site for this event
- WHEN:
- Monday, September 18, 2023
12:30 p.m. - 2:30 p.m. - WHO should attend:
- Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business.