Ask The Expert: Ecommerce: The Fundamentals of Selling Online
Monday, July 17, 2023
12:00 p.m. - 2:00 p.m.
As we all know, the COVID-19 pandemic wreaked havoc on the small business community. Those that were able to grow online sales generally fared better than those that did not. Selling online creates an opportunity to reach more people and enables you to do business from anywhere with computer and internet access. While there are a lot of ecommerce platforms and tools, selecting the right one(s) and getting set up can feel overwhelming. In this Ask the Expert session, we will provide an overview of the most widely used platforms, walk through the fundamentals of selling online, and discuss the path to profitability through ecommerce. Whether you are new to selling online or looking to expand your online sales, this session is a must.
Our Verizon Expert: Maisha Walker is the Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic, visible, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 27 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.
No prerequisites are necessary before attending this session.
We recommend taking SEO and Google Analytics as a follow up to this session.
- HOW to sign up:
- Register on the Verizon Small Business Digital Ready Web site for this event
- WHEN:
- Monday, July 17, 2023
12:00 p.m. - 2:00 p.m. - WHO should attend:
- Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business.