If you are a successful business, already generating significant revenue, Growing Digital is an enriching series of 7 workshops designed to help you wrestle your digital marketing strategy and brand building into submission and achieve your aggressive goals for growth.

You’ll learn to translate your business initiatives into marketing directives and decide whether to execute internally, hire or outsource as well as how to vet the skill sets your team will need. “Dominate your Industry Through Social Media” teaches you how to tailor your unique story into bite-sized, compelling, and actionable messages that can be shared through all of your marketing channels to drive brand recognition and increase market share. You’ll learn how to apply the sophisticated strategies used by major brands like JetBlue and Kenneth Cole and even mistakes to avoid with case studies like JC Penney. Get your questions answered by experts and interact with other successful business owners in a fun, interactive, information-packed evening.

Now thanks to generous support from JetBlue – we’re giving away a free roundtrip ticket on JetBlue to a lucky April 2nd attendee!  All you have to do is register and attend the April 2nd workshop.

  • Use social media & storytelling to drive brand recognition and increase market share
  • Generate unique digital PR to quickly gain visibility & build a competitive advantage
  • Learn to use social media to manage your brand reputation and get out in front of problems before they escalate
  • Learn to integrate social media into your marketing and business strategies through the right hires, tactics and skill sets
  • Small group size for personal attention
  • Detailed class materials, packed with strategies you can apply
  • Content tailored to your successful business & a room full of your peers
  • Access to industry experts in an intimate group
  • Access to successful business owners who will share how they did it and what they learned

Register Now


AGENDA

Wednesday, April 2nd, 2014

Join us for this mini-conference to learn to dominate your industry through expert storytelling and implementation in digital channels.

  • 5:45pm
  • Registration & Reception
  • 6:00pm
  • Introduction & Overview

    Maisha Walker & Kevin McLaughlin

  • 6:15pm
  • Storytelling & Social Media: JetBlue & J.C. Penney Case Studies / Q&A

    April Dinwoodie & Maisha Walker

  • 7:00pm
  • Break
  • 7:05pm
  • Creating Your Story & Executing in Social Media

    Kevin McLaughlin

  • 7:35pm
  • Entrepreneur Panel / Q&A

    Yamandou Alexander, Cynthia Hellen & Maisha Walker

  • 8:10pm
  • Break
  • 8:15pm
  • Creating Your Story & Executing in Social Media

    Maisha Walker & Kevin McLaughlin

  • 8:30pm
  • Reception & Photostream
  • 9:00pm
  • Event Adjourns

ATTENDEES

Growing Digital is specifically tailored for successful companies generating $1-$25M in revenue who are investing aggressively in growing their business and want to fully leverage their existing digital marketing channels.


SPEAKERS

  • April Dinwoodie

    Keynote Speaker

    Former Director of External Media, JetBlue Airways
    Former VP, Brand Communications & Publicity, JCPenney
    Chief Executive, The Donaldson Adoption Institute
  • Kevin McLaughlin

    Keynote Speaker

    Principal, Resound Marketing
  • Cynthia Hellen

    Panelist

    CEO/Founder, SMPLCT Lab
    Co-Founder, Girls Who Rock
  • YAMANDOU ALEXANDER

    Panelist

    CEO, GoGreenRide!
    Director, George Malaikas Foundation
    CEO, ASG Telecom
  • Maisha Walker

    Keynote Speaker, Moderator & Organizer

    President, Message Medium
    Contributing Editor, Inc. Magazine
    National President, The Black Ivy Alumni League

GoGreenRide is an innovative car service alternative that is tech-savvy, carbon neutral and places a prime focus on the user experience through unmatched customer service.

Yamandou Alexander

CEO, GoGreenRide!
Director, George Malaikas Foundation
CEO, ASG Telecom

Yamandou is an experienced voice, satellite, and mobile telecommunications executive with a keen eye for emerging markets. He founded ASG Telecom in 1996, starting from a mobile phone outlet and growing to a major international voice service provider. He has paved the way for the expansion of the ASG network across Africa and the Caribbean. Yamandou brings his business savvy to his current project, GoGreenRide, founded in 2006. Yamandou firmly believes in the development of green transportation and, by combining cutting edge technology with outstanding customer service, he has created a truly unique company.


April Dinwoodie is a seasoned brand marketing & communications professional with extensive experience marketing recognized brands such as Jet Blue, J.C. Penny and Kenneth Cole.

April Dinwoodie

Former Director of External Media, JetBlue Airways
Former VP, Brand Communications & Publicity, JCPenney
Chief Executive, The Donaldson Adoption Institute

A seasoned brand marketing and communications professional, April Dinwoodie has developed a deep and practical understanding of a wide range of consumer groups and socioeconomic segments by working within various industries. She is passionate about how people experience and interact with brands. April was recently the Director of External Media at JetBlue Airways. Before joining JetBlue Airways, April spent nearly 20 years as a corporate marketing and communications professional at some of the most recognized fashion retail companies and brands including: Nine West, The National Hockey League, Kenneth Cole and J.C. Penney. Today, April is Chief Executive of The Donaldson Adoption Institute (DAI) where her responsiblility has broadened to not only marketing and communications but also operations, finance, and development.


SMPLCT is a NYC based R & D Lab that designs simple solutions for those living on less than $2 a day and better educates society on sustainable living.

Cynthia Hellen

CEO/Founder, SMPLCT Lab
Co-Founder, Girls Who Rock

Cynthia Hellen is a Peruvian-American, entrepreneur, writer, producer, director and speaker of Spanish, Asian, and African descent. She is the Founder and CEO of SMPLCT Lab, a for-profit R & D lab located in New York City, with a mission to create cross-cultural collaboration worldwide; design simple solutions for those living on less than $2 a day; and better educate society on sustainable living. Cynthia produces shows, conferences, panels and workshops in the US, Latin America, and Europe. She is a speaker on socentech, a mentor at Athena Center for Leadership Studies at Barnard/Columbia, curator of Explorers Festival 2013 and co-author of Innovating Women: Past, Present, and Future Cynthia began her career as a journalist in New York and management consultant for International Nonprofits. In 2010, she co-founded and produced GIRLS WHO ROCK, a change-making concert during Internet Week sponsoring girls’ education worldwide. She is the recipient of a Bloomberg Businessweek and Sandbox Network Fellowship and a Big Ideas Festival Scholarship and her work has been profiled by Bloomberg Businessweek.


Resound Marketing offers a full range of marketing and public relation services to capture and keep the mindshare of your target audience.

Kevin McLaughlin

Principal, Resound Marketing

Kevin McLaughlin is a PR strategist and media expert with experience driving publicity programs across various market sectors, and a knack for delivering story and pitch ideas that make headlines. He has keen insight into how clients can elevate awareness and strengthen market positioning through public relations, and by effectively integrating PR within an organization’s full marketing mix. Kevin has been quoted in marketing related feature stories by The Associated Press, US News & World Report, The New York Times, ABC News, CNN, Entrepreneur, PR News, and other national media. Kevin began his career as a systems and business process Reengineering Analyst for MetLife Securities, and holds a B.A. in Economics from Princeton University.


Message Medium is a digital marketing agency that through education, technology and digital strategy helps small brands become more visibile and achieve aggressive growth.

Maisha Walker

President, Message Medium
Contributing Editor, Inc. Magazine
National President, The Black Ivy Alumni League

Maisha Walker is President of Message Medium – a marketing agency that harnesses the power of digital to position successful brands for aggressive growth. She has been creating online marketing campaigns and building Web sites for more than 17 years following careers in both investment banking and direct marketing. She started programming at the early age of 9. Maisha is a featured online columnist with Inc. Magazine where she created “The Internet Strategist” and grew it to the highest trafficked blog on Inc.com in less than 1 year. Her column has been featured by Business Week, Guy Kawasaki, the former editor of Entrepreneur magazine, the American Marketing Association and even Perez Hilton. She has toured the country with companies like JP Morgan Chase, Deluxe, Capital One, been featured in Forbes, Entrepreneur, Black Enterprise, on Fox News and on NBC news and has worked on digital marketing campaigns for Mars Chocolate, Columbia University, Unilever, WJ Deutsch the owner of Yellow Tail wines, NBA player Kyle Lowry, Save the Children, Karlsson’s Vodka and more.


LOCATION

AlleyNYC 500 7th Avenue, 17th Floor, New York, NY 10018

500 7th Ave, New York, NY 10018