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Internet Marketing is an elusive creature; what's hot today might be passé tomorrow. In this class, we'll teach you how to make sense of the latest marketing trends, and help you determine which tools and approaches are right for you. In this class, sponsored and hosted by the BCNA, we'll cover it all, from blogs to banner ads, so that you can market your business with confidence.
- An Overview of Internet Marketing
- Social Media Marketing (LinkedIn, Twitter, Facebook etc.)
- E-mail Newsletters: Do's and Don'ts
- Search Engine Optimization & Advertising 101
- How to Read Site Traffic Reports
- Decoding Marketing Terms: from pay-per-click to impressions
- How to Create A Targeted Marketing Plan
- Building Buzz: A Mix of Online & Offline Strategies
- How to Calculate Online ROI
| HOW to sign up: |
Contact the Business Center for New Americans
Maria Paulino
at (212)898-4127
Or via e-mail: mpaulino@nybcna.org
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| WHEN: |
Mondays & Wednesdays
August 23rd - September 1st
6:00pm - 8:00pm
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| WHERE: |
Business Center for New Americans (formerly NYANA)
120 Broadway, Suite 230
New York, NY 10271
(Between Cedar & Pine St.)
Subways:
4 / 5 Wall St.; 2 / 3 to Wall St.; 1 /R/ W to
Rector St.; J/M/Z to Broad St.
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| OTHER info: |
This is an 8 hour class
Class fee is: $25
Payment is due to BCNA by first session
Payments can be made by personal check, cash or money order
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| WHO should attend: |
entrepreneurs, consultants, marketing professionals, or anyone who is interested in learning the basics of online marketing.
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